Before I write I think to myself what can I communicate that will bring value to my readers. Should I write a gear review because these kinds of articles get the most interactions, but they get the least meaningful responses? When I write about value, meaning, purpose, finding yourself, discipline these articles get fare fewer readers but more significant responses. The question is do I want reach or depth? But even contemplating this kind of thought is what I call The Editor’s Mind, thinking, and trying to control something before it has even happened.