When it comes to what photography is predominantly used for in our society, documentation; or to put it simply to sell us a feeling or product. An extraordinary amount of advertisements focus on three emotional components to manipulate us. This idea is that whatever they are selling will bring us happiness, love, status or luxury. But advertisements wouldn’t work well if they focused on what we really need. Is advertisement or our focus photography selling us a lie?
Purpose, meaning, spirituality, religion, motivation, goals, dreams, aspirations. If you really think about it are all fabrications. Man-made, and predominantly in your head, things not of the physical world. I would say that anything your mind can think up isn’t real. Go with me on this.
When you think about what we need to focus on, money, our health, family, rent, debt, what camera to use, how to get clients the list can go on forever before even looking at the fundamental elements all photographers need to focus on. Your audience.
It’s a hard and easy question, depending on how deep you want to go.
Many people want to capture a moment, archive a memory. Some people want to express themselves or other peoples stories. Some want to show you something, be it a travesty or crime to a shiny object to entice you to buy it. For others capturing a photo is meditative or therapy. We all have our own reasons to capture a photo.
