Photography is selling us a lie

When it comes to what photography is predominantly used for in our society, documentation; or to put it simply to sell us a feeling or product. An extraordinary amount of advertisements focus on three emotional components to manipulate us. This idea is that whatever they are selling will bring us happiness, love, status or luxury. But advertisements wouldn’t work well if they focused on what we really need. Is advertisement or our focus photography selling us a lie?

Why take photos

It’s a hard and easy question, depending on how deep you want to go.

Many people want to capture a moment, archive a memory. Some people want to express themselves or other peoples stories. Some want to show you something, be it a travesty or crime to a shiny object to entice you to buy it. For others capturing a photo is meditative or therapy. We all have our own reasons to capture a photo.