We all know the importance of photography. Be it journalisms role in changing the world. To a wonderful moment captured of someone’s special day. As photographers, we value our craft and the importance it has in our lives. But the market is valuing it less and less. Why is that? What is happening? Bear with me on this analogy but photography is like water. Without water, we wouldn’t be here, its one of the most valuable resources on this earth. But for some reason it’s cheap. That’s because it’s abundant, it’s everywhere and accessible to almost everyone, which drives down the cost and value of it. Much like photography is today.