Why do we always go back to our default?

What do I mean by this? default in the dictionary terms means to fail financially. But in terms of creativity, it means to me, your normal, your nature, your baseline, your go-to. And as creative’s, we strive to better ourselves, push the bounders to express or change the way we see and think all the time. So why do most of us, do the same thing over and over again. Why are we so consistent with our default way of creating?

AB Watson Photography

Being original isn’t easy

Quantity always trumps quality. In a book called Art of fear by David Bayles & Ted Orland. They write about an experiment. A ceramics teacher divided a class into two groups. One group would be graded on quantity and the other group on quality. The ones being graded on “quality” produced only one pot. While the “quantity” group was churning out