Maybe you have heard of these words going around. Needless consumption, endless consumption, responsible consumption, zero waste, eco friendly, sustainability, green, recycled, materialistic lifestyle or minimalism. In short, these are the current marketing buzzwords targeting environmental impacts. Or words that make us feel good when a company says their products are sustainable, recycled or whatever bull-shit they are using to make you buy their products.
Needless consumption or a consumer’s morels are constructed on not valuing a person on 1. How they care. 2. Their creativity. 3. Or the strength of their community. Instead, we value ourselves on how many commodities we have. This also pushes us away from ethical questions on how those commodities are made or the well being they have on communities. The number one priority of a company is to make more profit.