It’s no lie that Minimalism is the direct contrast and was brought to light from the juxtaposition of over-consumption. All trends start from the opposite, a rebellious movement around social norms. Minimalism isn’t new, its aesthetic has been around since the 1600s from Japan. Then later the word ‘minimalism’ was coined as an art movement in the 1960s. Today it is associated with an aesthetic and the juxtaposition of hoarders. But what I am interested about the photography genre minimalism is the appeal. The need, want and visually pleasing nature of minimalism.