Meaningful content in the attention economy

I’m sick of reading misleading titles with catchy thumbnails that use bold fonts that have nothing to do with the content except for the sole purpose of catching your attention so you click on it. We live in a world where people spend more time trying to be heard rather than focusing on what to say. Do you really think that meaningful content is manifested just to get more likes? Great work comes from the soul, from a place of meaning, purpose, a personal story, a creative exploration into one’s self.

Obsolete

There are many items in our creative journey that make our lives easier. Today technology and advancements in photography make our old gear obsolete very quickly. But we still cling to these obsolete artefacts. As photographers, we hold tightly to the things of the past, not because they don’t work anymore but in hopes, we will use them. Forever sitting on a shelf collecting dust waiting for someday, a day that will never come.

Is your camera obsolete

Pick up your camera, hold it, look at it, and ask yourself is my camera obsolete. Does it no longer achieve what I require from it? Chances are you can think of a few things your camera needs. But if you’re being honest with yourself you’re just comparing your current camera with another. We all compare, we all want something someone else has. We want abundance, more, the newest shiny whatever. But when you think about purpose, function, getting the job done. Do you really need that new camera or camera model upgrade?

Your perception is everything

Photography is about perception, not gear. Imitating or doing an iteration of someone else’s work is a quick way to a dead-end. Whilst replicating someone else’s work is a great way to learn technical skills, it’s nothing more. Instead, focus on developing your own perception, that’s the true road towards your own unique body of work.