What if you had the same camera, lighting and subject matter as everyone else. A groundhog day for a photographer so to speak. If we all have the same gear what would make you different? “Imagine you had no way of visually showing someone any of your work, and they ask you to describe what you’re about, not your genre, but what is the essence of what you’re trying to achieve?” This quote from Katy Niker is something we should all think about and consider when pressing the shutter button. What is it that you’re trying to achieve beyond visuals?